I’m a fan of travel lodging company Airbnb and a frequent guest. The quirkiness of the company and the warmth of its users, who rent out their apartments and houses to strangers via online listings, offer a welcome break from traditional hotel stays.  I’ve had hosts pick me up at the airport, drive me to meetings and cook me dinners.  The uniqueness of each Airbnb experience is what I enjoy most...There’s a lot banks can learn from Airbnb’s rebranding effort...

http://www.americanbanker.com/bankthink/what-airbnb-can-teach-banks-about-branding-1068981-1.html?zkPrintable=true